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April 30 · Issue #56 · View online
These are the best links and must-reads aggregated by Gerd Leonhard, Futurist & Humanist, Keynote Speaker, Author of 'Technology vs Humanity', Film-Maker (The Good Future) and CEO of The Futures Agency in Zürich / Switzerland.
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Greetings everyone, Today’s newsletter is dedicated to the The Fork in the Road Project which I started earlier this year together with my fellow futurists Glen Hiemstra and David Houle. The Fork In The Road Project is named after one of my key influences, Buckminster Fuller, and aims to bring 4 existential issues (climate change, capitalism, exponential technological change and human enhancement) into a sharper and deeper public focus, and to catalyse real action by leaders around the world. Our key focus will be on creating powerful, positive and inspiring futuristic narratives (show, events, films and experiences). Over 200 futurists and other visionaries from all over the globe have already signed the Manifesto, including Larry Brilliant, Philip Kotler, Robert Sawyer, David Brin and Howard Bloom. And now you can sign it, too, and become a part of this tribe, here! It would be really great to get your support on this initiative - we want to grow this exponentially in the next couple of months. Our new blog is here. Watch the summary presentation video from our inaugural zoom call, here, or the latest video presentation, embedded below. If you just want to stay connected to the project and not sign the manifesto yet, please subscribe to the newsletter. As always, thanks for your kind attention and I wish you all the best and hope to hear from you in the future. Cheers from Zurich!
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Brenda Cooper: Stories of the Future: Science Fiction as a Visionary Tool
Brenda will touch on the power of story as a way to spark interest in the future, to explore possible solutions, and to either warn or instill hope. Brenda is the award-winning author of twelve books and more than fifty stories. David Houle subject will touch on a high-level look at what needs to be done. The basics needed to change our trajectory at this fork in the road of the 2020s. David Houle is a futurist, thinker and keynote speaker. He has keynoted numerous conferences across the country and internationally. In this short talk Bronwyn will explain the undercurrents that have become cracks in our social contract and highlights the pitfalls we need to avoid if we wish to heal rather than widen those divides. She will be highlighting the importance of holding space for diversity and divergent ideas about the future without falling into the twin traps of discrimination or forced homogeneity. Bronwyn Williams is a futurist, economist and trend analyst from Johannesburg South Africa. Philip Kotler will share how Nordic democracies consistently rank the highest in multiple categories. Might they be a model for global capitalism?Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
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What is the #ForkInTheRoadProject? #Futurist Gerd Leonhard's Presentation at Sarasota Institute
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Bronwyn Williams on Tension between radical new ideas threaten to break social contract further
The ultimate goal of this version of utopia is to achieve “fully automated luxury communism” — a society in which technology does all the work, a basic income allows every individual to share in the proceeds, and people are free to pursue self-actualising activities. The challenge for proponents of universal basic income is how to fund it.
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How Companies Need to Think about the Future. The Case of Unilever. | by Philip Kotler | Mar, 2021 | Medium
The bio economy. Marketers must understand renewable bio resources, epigenetics, microbiomes, and longer lifespans. It’s going to really change how people behave and think.
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Philip Kotler - The Importance of Service and Value
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Reskilling for Our Climate Crisis | by David Houle | The 2020s Decade | Medium
The major problems we face today are global in scope including the COVID pandemic and its implications for the worldwide economy, but businesses must also prepare for the mother of all crises — our climate crisis.
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Saving Ourselves From Ourselves | David Houle | TEDxLakeShoreDrive
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ForkTalks #1: The Fork in the Road Project: 4 Amazing Speakers
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👉 Sign the Manifesto 👈
Humanity has entered a critical moment in its history. The coming decade is a time of great historical significance, and the decisions humanity collectively makes in the next 10 years may well determine whether our future is bright and prosperous, or whether it leads to misery and perhaps even our eventual demise as a species. The good news is that while our challenges are urgent, we are not yet too late. The future is better than many tend to think, but only if we make the right decisions, here and now, and in this coming decade. We must keep asking ourselves this fundamental question: What kind of world do we want to leave our children and succeeding generations?
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The Fork In The Road Project on Medium
We are at a fork in the road. The next 10 years will decide the future of humanity — it could be heaven, or it could be hell. Our key topics are climate change, the future of capitalism, exponential technological change, and human enhancement. This is a call for action.
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Inspiring & powerful conversation with #Futurist Gerd Leonhard: How can we design #TheGoodFuture?
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The Good Future: A conversation with Futurist Gerd Leonhard (download it all via Vimeo)
Reflections on being a Futurist and on creating The Good Future. What kind of methods do I use to find and formulate my key foresights? Why is the future a MINDSET not a time-frame? Why are we at the pivot point of exponential change; why is NOW so different, and why will the next 10 years bring more change than the previous 100 years? Who will define what GOOD actually is? How will we agree on how to design ‘the good future’…?
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Thanks for reading, and see you down the road. Live long and prosper! Gerd
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This is what AI does to me (myheritage.com)
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Zürich Switzerland www.futuristgerd.com
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